Resources Library by ANA

Presentation and practical use of indicators to measure efficiency and the quality of service (French)

The presentation is given in two main parts -first of all the methodology used to develop indicators of the quality of the service followed by two live cases which used this method firstly at KODAK-PATHE and secondly at the Ile-de-France...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Authors: Jacqueline Carof, R. Gliksman, Ph. Perrot

June 15, 1983

Practical use of marketing research for area market development

This case study refers to the "A" Company, one of Japan's leading manufacturers of audio/video equipment and home electric appliances. For a long time, the company remained to have a small share in the Sendai Metropolitan district, one of the...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Authors: Tadaaki Funayama, Kazuari Ushikubo

Company: Research and Development Inc.

June 15, 1983

Measuring the effects of investment in rail services

This paper describes a major study of two rail investments in Glasgow. The main results are presented with commentary on their relevance to the evaluation of similar investments and the lessons for the decision making process that can be learned from...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Author: John Wicks

June 15, 1983

The London experiment

We may take the primary objective of the basic readership survey in each country to be to obtain for large numbers of publications estimates of average issue readership that are repeatable and stable, acceptably accurate and free from biases between...

Catalogue: Seminar 1982: Improving Media Research

Author: Pym Cornish

June 15, 1982

Media measurement by telephone and viewdata

This paper begins by discussing the changing media scene in Britain, with particular reference to the emerging need for fast reported, accurate data on daily or weekly media audiences. In the past this has been available only for the television...

Catalogue: Seminar 1982: Improving Media Research

Author: John Clemens

June 15, 1982

A little bit of the future from large analysis of the present

The article aims at showing that public opinion, if not 'lawful', at least shows certain regularities that can be utilized in predicting shifts in opinion change. The argument is based on a French nation wide survey replicated five times since 1977...

Catalogue: Papers 1982: Social Research And Prediction

Author: Alain Kling

June 15, 1982

Assessing immediate response campaigns in broadcast media

This paper describes an advertising campaign to attract new blood donors, and the programme of research which was conducted to assess it. The main medium used was radio, and the advertising called upon potential blood donors to contact the telephone...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Authors: Robin Jones, Tony Twyman, Simon Godfrey

June 15, 1982

Panels

Marketing research is a fundamental part of marketing within TRIUMPH INTERNATIONAL and was already operating in the early fifties. From the very beginning consumer panel activities played an important role within our German TRIUMPH company and -...

Catalogue: Seminar 1982: The Effective Use Of Panels

Authors: Heinrich Pemsel, John Parfitt

June 15, 1982

From product development to product launch

While there is an extensive literature which deals with the subject of new product development, very little reference is made to the launch or commercialisation phase. Similarly, most texts on marketing management appear to assume that products are...

Catalogue: Seminar 1981: Industrial Marketing Research

Author: Michael J. Baker

October 1, 1981